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Role:
Department staff:
Collaborations:
Research staff:
- Services Marketing
- Service frontline staff motivation ＆ satisfaction
- Customer satisfaction
- Internal Marketing
- Managing service employees
- employees wellbeing
- perceived quality of care
- I am happy to consider applications from PhD candidates in my areas of expertise.
Teaching staff:
- Qualifications:PhD in Marketing; Fellowship in Higher Education Academy (FHEA)
- Position:Senior Lecturer in Marketing
- Department:Faculty of Business and Law (FBL)
- Telephone:+4411732 81411
- Email:Myriam.Bellaouaied@uwe.ac.uk
About me
Myriam is senior lecturer in Marketing within the Bristol Business School at UWE Bristol, she plays an active role in designing and delivering the modules that she is teaching and leading. Before joining the Business School in 2020, Myriam has been teaching Marketing in Higher education since 2006 in France and England. She currently teaches Contemporary Marketing and Services Marketing at the postgraduate level. Myriam is also leading a Marketing Dissertation Module, based on the academic research process and designed for postgraduate level students. She is also involved in Master's degree supervision and PhD supervision.
Myriam was awarded a PhD in 2011 from Jean Moulin University of Lyon 3 in France. Her PhD dissertation explored the impact of the internal Marketing strategies on the Service frontline employees' satisfaction and the perceived service quality. Her research focuses on services' marketing, relationship marketing, internal marketing, customer focus, job satisfaction, Managing service employees... areas on which she still works with professionals to improve the theoretical validation.
She has been always working on the relationship building of Service organization- frontline staff- customer / patient. Very concerned by the quality of service delivered by the service institution and perceived by individuals. In 2021, through the Covid-19 pandemic, Myriam was successful getting the VC ECR award and started a research project with the collaboration of the NHS, investigating how the satisfaction and wellbeing of frontline staff play a key role in enhancing the service quality through effective and safe care. Myriam is convinced that combining two areas of research ( marketing and Health ) and knowledge will enrich the actual research.
Publications
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