Professor Glenn Parry

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  • Qualifications:PhD (Cantab), MPhil, BSc, Dipl. Psychotherapy, Cert. Education
  • Position:Professor in Strategy and Operations Management
  • Department:Faculty of Business and Law (FBL) FBL - Business and Management
  • Telephone:+44 (0)117 32 83453
  • Social media: Twitter logo

About me

I am interested in value and what 'Good' means for an organisation. When we analyse data or design KPIs we ask what are we measuring and does it create what we perceive to be 'good'? Really understanding organisational goals helps us better define what good looks like in a given context. More money, more customers, better products and services tend to be the focus and we talk about value creation and capture. Value is itself a measurement – the measure of 'goodness'.

I currently welcome applications for self-funded PhDs or those with industry support.

Based in Strategy and Operations, I work across disciplines and have focussed on digital business, entertainment media, automotive and aerospace. Recent work has examined value and business models - how organisations function, can adapt, create positive experiences for customers and make money, and provide benefit for society. I like to apply academic theory in practice, testing ideas and learning from outcomes. 

You can follow me on twitter: @drgeep or my YouTube channel: GlennParryTheGoodProfessor​

Area of expertise

Professor Parry's work is characterised by an approach of partnering with organisations to develop creative solutions to challenges. He is interested in understanding what makes 'good' business. He works with organisations to help them with business models, value capture, servitization, and supply chains. He has managed research consortia within the automotive, aerospace, music and construction industries. He has published and edited numerous international journals.

Glenn is CoI of the £1.5M Optimising Me Manufacturing System [OMMS] EPSRC project developing a healthcare microfactory that provides on-the-body manufacturing of therapeutics. 

Prof Parry is CoI of the £1.75m EPSRC project to develop the next generation of "Trans-Disciplinary Design-Engineers" who have the skills to realise the potential of current and future manufacturing processes and techniques.

He is CoI on the £1.2m EPSRC Hub of All things [] a personal virtual computer and data store for individuals. He is working on a British Academy project examining Blockchain for Good, was PI on an RCUK grant to explore Cryptocurrencies and distributed ledger, was CoI on "The Uber Disruption", a project examining which variables can be used to describe digital technology disruption. Glenn has worked in the creative industries [music, books, TV], exploring the impact of the move from physical to digital and the outputs can be found at

Prof Parry was PI for British Academy project to examine how ex-offenders achieve better outcomes when supported by business to use of their own resources. Case studies detailed effective rehabilitation business models in the UK and USA.

As a CoI on the AHRC grant Bristol and Bath by Design (BBxD) Glenn examined the business models and enterprises that create design value propositions. Work captures the history of design in the region and the value that working as a designer in Bristol and Bath brings.

Prof Parry was part of the £2million BAE Systems/EPRSC S4T programme that inform the continuing transformation of the UK economy towards increasing value generation from product related services. Glenn is an Editor for the resultant project book "Complex Engineering Service", by Springer.

Prof Parry is an editor for the text book "Service Design and Delivery" published by Springer. The book is aimed at Masters level students and has been adopted by universities around the world.

Prof Parry was a Theme Leader and Director for the €16M EU Intelligent Logistics for Innovative Product Technologies (ILIPT) project, a European consortium of 30 companies from across the automotive supply chain. The work demonstrated how automotive companies can produce and deliver a customer bespoke car only 5 days after receiving an order. Findings were published in the book, 'Build to Order; The Road to the 5-day Car', available from ​


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