Dr Amanda Webber

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About me

Amanda is an anthropologist whose research focuses on human-wildlife interactions and perceptions of animals at sites of conservation interest. Understanding stakeholder perceptions and values, alongside the historical and cultural context, is key to engagement, participation, and behaviour change (where appropriate).  As such, her work also explores and considers how we can best communicate conservation science, examining methods of communication and engagement.  She is also interested in how conservationists and environmental organisations present themselves to the public.  Her research uses qualitative research methods, and she has extensive experience of teaching these approaches both within conservation science and beyond.

Amanda completed her MSc and PhD at Oxford Brookes University before teaching there and at University of Bristol.  She then spent 8 years at Bristol Zoological Society.  During this time, she managed the HE provision with multiple University partners in addition to module leading on MSc Communication for Conservation (UWE) and many undergraduate courses.  She was also co-lead of the Northern Madagascar project.

Amanda is currently Research Fellow on the VIP-CLEAR project (Centre for Water, Communities and Resilience) which is using arts-based methods to captures the voices of socially disadvantaged children during the pandemic.

Area of expertise

Qualitative methods
Communication for conservation
Human-wildlife interactions


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