Dr Brian Liang

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  • Position:Senior Lecturer
  • Department:Faculty of Business and Law (FBL)
  • Telephone:+44117 965 6261

About me

Dr Brian Liang earned his PhD and MBA from the University of South Australia and the University of Leicester respectively. Dr. Liang has worked for various consumer goods companies in Hong Kong for a number of years, with significant international exposure and practical business experience in both marketing and sales management. Before joining UWE (Bristol), he served as Assistant Professor in the Hong Kong Metropolitan University and previously, in the BNU-HKBU United International College.

Area of expertise

Besides normal teaching activities, Dr. Liang has engaged in scholarly research related to electronic word of mouth (eWOM), pricing, service marketing and online consumer behavior.


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