- Position:Senior Lecturer
- Department:Faculty of Business and Law (FBL)
- Telephone:+441179656261
About me
Dr Brian Liang earned his PhD and MBA from the University of South Australia and the University of Leicester respectively. Dr. Liang has worked for various consumer goods companies in Hong Kong for a number of years, with significant international exposure and practical business experience in both marketing and sales management.
Area of expertise
Besides normal teaching activities, Dr. Liang has engaged in scholarly research related to electronic word of mouth (eWOM), pricing, service marketing and online consumer behavior.
Publications
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