Mrs Carolyn McNicholas

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  • Qualifications:LLB (Hons) Law, Diploma CIM, MSc Marketing, PgCert Tertiary Level Teaching, Senior Fellow HEA, Pg Cert Research Methods
  • Position:Programme Leader BA (Hons) Marketing Communication Management
  • Telephone:+4411732 84582
  • Email:Carolyn.Mcnicholas@uwe.ac.uk

About me

After working as a Market Manager for ICI Paints and running my own Marketing College I started my career in academia lecturing in Marketing and leading a team of Marketing Lecturers.

As Programme Leader for the BA (Hons) Marketing Communication Management programme I am working with Marketing and Marketing Communications practitioners to ensure that the course helps students to develop the skills graduate employers are looking for in the increasingly digital workplaces of the future.

I am currently undertaking a PhD looking at the role of information in the decision making cycle of postgraduate students and the influence of information provision on their expectations and satisfaction levels.  

Area of expertise

Global Marketing, Marketing Communications, Digital Marketing, Graduate employability, University Marketing

Publications

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