Dr Carolyn McNicholas

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  • Qualifications:PhD, MSc Marketing, Dip CIM, Pg Cert TLT, Pg Cert Research Methods, SFHEA
  • Position:Senior Lecturer Marketing and Programme Leader BA (Hons) Marketing Communication Management
  • Department:Faculty of Business and Law (FBL)
  • Telephone:+4411732 84582
  • Email:Carolyn.Mcnicholas@uwe.ac.uk

About me

I am a Programme Leader and Senior Lecturer in Marketing within Bristol Business School. I joined UWE Bristol after working as a head of department leading a team of marketing lecturers and teaching and consulting on marketing on an international basis. Prior to my career in academia I performed various marketing management positions and founded a Marketing College.

I have just completed my PhD supervised by Professor Rita Marcella looking at the role of information in the decision making cycle of international postgraduate students and the influence of information provision on their expectations and satisfaction levels.  I am a Certified Digital Marketing Professional (Professional Diploma in Digital Marketing from the Digital Marketing Institute). 

Area of expertise

Global Marketing, Marketing Communications, Postgraduate student experience, Decision making

Publications

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