Dr Dan Knox

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  • Qualifications:MA (Hons), PhD
  • Position:Department External Engagement Lead (Business and Management)
  • Department:FBL - Business and Management
  • Telephone:+4411732 83762
  • Email:Dan.Knox@uwe.ac.uk
  • Social media: LinkedIn logo Twitter logo

About me

Departmental External Engagement Lead - Department of Business and Management 

Programme Leader for MSc Events Management

I am a Senior Lecturer in Tourism and Events Management with teaching and research interests across the range of these closely-related subjects. I currently teach critical issues in tourism and events, destination marketing and management, and tourism experiences.  My research interests focus on cultural tourism, national identities, visual culture, tourism and embodied practice and event experiences.  Particular topics of current interest include emotional responses to leisure, brand activations, heritage cultures, wrestling events, retro-gaming and foodservice quality.  My research background is in cultural geography, and my PhD thesis (2006, University of Durham) focused on the use of festivals and cultural events in the promotion of regional and national identities in Scotland, with a particular focus on Highland Games, literary events, folk music concerts and the Aberdeenshire Doric dialect.   I am particularly interested in the development of theory in the emerging field of events studies as well as practical applications of theory in events management and tourism contexts.   

Area of expertise

I work with public and private sector partners with a strong focus across the full spectrum of industries and organisations.   My role at UWE Bristol is as the Departmental Lead for External Engagement as well as the the programme leader for the MSc Events Management degree.  My areas of expertise encompass customer experience, destination management and marketing, and festival and event management.  I am also responsible for work-based learning, and pro-bono business advice and placements, and work closely with local and regional partners in developing collaborative opportunities including consultancy and research across all industrial sectors and business functions. 


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