Dr Dan Knox

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  • Qualifications:MA (Hons), PhD
  • Position:Associate Professor in Tourism and Events
  • Department:FBL - Business and Management
  • Telephone:+4411732 83762
  • Email:Dan.Knox@uwe.ac.uk
  • Social media: LinkedIn logo Twitter logo

About me

Departmental External Engagement Director - Department of Business and Management 

I have a long-standing interest in the fields of Tourism and Events Management with teaching, enterprise, and research interests across these subject areas. I currently teach on a small number of specialist modules concerned with the production and consumption of tourism, destination marketing and management, event tourism, and tourism experiences. I am co-author (with Kevin Hannam) of the textbook Understanding Tourism: A Critical Introduction (Sage) and am currently completing a co-authored (with Briony Whitaker) book entitled Events Management for the Cultural and Creative Industries (Routledge).

My research interests focus broadly critical apprehensions of cultural tourism practices.  I have specific expertise in national identities, discourse and language in tourism contexts, visual cultures of tourism, embodiment, the mobilities paradigm and the nature of sensual and emotional experience.  My original research background is in cultural geography, and my PhD thesis (undertaken at Durham University) focused on the use of festivals and cultural events in the promotion of regional and national identities in Aberdeenshire with a particular focus on festivals, literary events, folk music concerts and the Scots language.  More recent research has focused on ideas of special interest tourism experiences, pilgrimage, customer satisfaction, Cornish identity and the role of walking in heritage interpretation.   

I am an experienced PhD supervisor and welcome enquiries from prospective doctoral students across tourism and events studies.  I have recently supervised to completion a project focused on interpretation and technology in the creation of hyper-real experiences in heritage and cultural tourism attractions in the UK, the USA and China. I am currently supervising doctoral level research examining experiences of disabled families visiting theme parks and destination marketing.   

Area of expertise

In my role as Departmental External Engagement Director for Business and Management, I work with public and private sector partners across a range of initiatives broadly focused on enterprise and on developing relationships with business, community and UWE Bristol's home region.  I recently led the successful reassessment of Bristol Business School for the Small Business Charter award through which we demonstrate our commitment to working with regional SMEs at all stages of their development.  This work takes many forms and I always welcome discussions with new prospective partners about ways in which we might collaborate for our mutual benefit. 

Between 2021 and 2025, I will be leading UWE Bristol's delivery of the Help to Grow: Management Programme which is a national Department of Business, Energy and Industrial Strategy scheme administered via the Chartered Association of Business Schools. The programme is being delivered across the UK by business schools that have been awarded the Small Business Charter and aims to provide SMEs with the tools and knowledge to recover and grow in the post-Covid environment.  During the life of this programme, we anticipate supporting more than 500 businesses across the South West of England.

I am responsible for coordinating the Business Advice Clinic through which we work with organisations to identify challenges and opportunities, formulate strategy and undertake student-led research projects that directly benefit both our partners and our students.  Recent work in this area has seen our students staging live events, developing marketing strategies, appraising new products and services, and contributing to the rebranding of an established festival.

In addition to these initiatives, I am also active in the fields of consultancy, applied research and continuing professional development.  My specific areas of expertise include tourism and destination marketing, successful event management, transitioning to virtual events, customer satisfaction and market research.  


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