Mrs Kate Ferguson

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About me

I am a Senior Lecturer in Marketing at the Bristol Business School.  I have been teaching in higher education for ten years and hold a Post Graduate Certificate in Education (PGCE).  I lead modules in Consumer Behaviour, Behaviour Change and Social Marketing.

My research interests include knife carrying, social norms and behaviour change.  My research examines how social norms affect attitudes towards knife carrying amongst young people.  I am particularly interested in how social marketing can be used to correct misperceived norms.

Feel free to contact me about knife carrying and behaviour change, or anything related to behaviour change and social marketing.

Area of expertise

Knife carrying, Social norms, Behaviour Change, Social Marketing, Consumer Behaviour


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