Kim Mahoney

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About me

I am a Lecturer of Marketing within the Bristol Business School. I am an early career researcher and lecturer currently carrying out a study of Co-creative Innovation and New Product Development within the UK Railway Industry as a member of the Applied Marketing Research Group. Working with Tracy Hunt-Fraisse and Prof. Tim Hughes the Railway Industry Association supports the work. In addition to publishing the findings, the outcome aims to inform their innovation implementation strategy and routes to market support for businesses. I am also undertaking a Master of Research (MRes) exploring Routinization and Dynamic Capabilities within Highly Regulated Industries (Railway), which will complete in September 2019.

I was the top-performing graduate of the University of the West of England BA (Hons) Marketing Communications programme for 2017. Since graduating, I have completed an "Outstanding" rated Knowledge Transfer Partnership with UWE and an engineering company, Viper Innovations Ltd, as a New Markets Product Manager. This strategic change project required the implementation of an Innovation and New Product development strategies, product management of advanced electrical engineering products and software as a service (SaaS) elements with a critical focus on developing an Internationalisation and global marketing strategy for the business. Experienced with both above and below the line campaigns, in addition to public relations and experiential marketing, I work with the Rail Industry Association to support businesses with their internationalisation, innovation and new product development strategies. 

Before working in Higher Education have worked in the Marketing, Events and Sponsorship capacity in the engineering field for companies such as the Bloodhound Supersonic Car Landspeed record programme, Mitsubishi Colt Car Company, and enlight Photography, makers of the renowned Orbis Ring Flash.

Area of expertise

Product and innovation management; Dynamic Capabilities; Marketing in Engineering & Technology SMEs

Publications

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