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Role:
Department staff:
Collaborations:
Research staff:
- social marketing
- behaviour change
- pro-environmental behaviours
- Sustainability
- Sustainable Consumption
- Ethical Marketing
Teaching staff:
- Qualifications:FHEA, MSc
- Position:Lecturer in Marketing
- Department:Bristol Business School College of Business and Law
- Telephone:+441173284530
- Email:Laura3.Mcallister@uwe.ac.uk
About me
Recently awarded HEIF funding to develop Climate Action Campaign Toolkit for Youth Activists. Purpose marketer with over ten years’ experience working with high profile corporate and charity brands developing their cause-related campaigns and corporate social responsibility strategies. Now use industry experience teaching UG and PG Marketing and Business students.
Area of expertise
Marketing Communications; Climate Literacy; Sustainable Consumption Behaviours; Social Marketing, Behaviour Change, Sustainable Development Goals; Ethical Marketing Practice, Responsible Management Education, UN PRME; Cause-related Marketing, Corporate Fundraising,
Publications
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