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Role:
Department staff:
Collaborations:
Research staff:
- social marketing
- behaviour change
- pro-environmental behaviours
- Sustainability
- Sustainable Consumption
- Ethical Marketing
Teaching staff:
- Qualifications:FHEA, MSc
- Position:Senior Lecturer in Marketing
- Department:Bristol Business School College of Business and Law
- Telephone:+441173284530
- Email:Laura3.Mcallister@uwe.ac.uk
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Social media:
About me
Research interests: Sustainable Consumption Behaviours; Social Marketing. Awarded HEIF funding in 2025 to develop a Climate Action Campaign Toolkit for Youth Activists. Purpose marketer with over ten years’industry experience working with high profile corporate and charity brands developing their cause-related campaigns and corporate social responsibility strategies.
Area of expertise
Marketing Communications; Climate Literacy; Sustainable Consumption Behaviours; Social Marketing, Behaviour Change, Sustainable Development Goals; Ethical Marketing Practice, Responsible Management Education, UN PRME; Cause-related Marketing, Corporate Fundraising,
Publications
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