Dr Ola Ogunbodede

• Qualifications:PhD
• Position:Senior Lecturer
• Department:Faculty of Business and Law (FBL)
• Telephone:+441173281347
• Email:Ola.Ogunbodede@uwe.ac.uk

About me

I explore how human psychological constructs facilitate value co-creation/destruction during firm-consumer interactions.

Area of expertise

Co-creation, Co-destruction, 

Publications

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