Dr Sara Spear

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  • Position:Subject Associate Head of Department (Marketing Events and Tourism)
  • Department:Faculty of Business and Law (FBL)
  • Telephone:+4411732 87658
  • Email:Sara.Spear@uwe.ac.uk

About me

I am Associate Head of Department for the Marketing, Events and Tourism group, and an active researcher in the Bristol Leadership and Change Centre. I currently lead the postgraduate Promotion and Society module and am also a Senior Fellow of the Higher Education Academy. 

Area of expertise

My PhD research was on corporate communication and reputation management, particularly exploring organisational stories and their impact on organisation members. My current research focuses on using marketing for social good, and especially within educational settings. Recent projects include exploring academics' experiences of working with students with mental health problems in universities, enhancing physical activity culture in primary schools, improving parental engagement culture in special schools, and choices in end-of-life care. My recent work with schools has drawn upon practice theory as a way of approaching cultural change, and I have particular interest in qualitative and participative methodologies. 

I have taught on a range of modules at undergraduate and postgraduate level, and my teaching has focused particularly on marketing communications, research methods, and ethics.


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