Dr Tarek Virani

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About me

Tarek is Associate Professor of Creative Industries at the Faculty of Arts, Creative Industries and Education. He is co-director of the Creative Economies Lab (CEL) at the Digital Cultures Research Centre (DCRC). He is currently leading a research project looking to develop an online interactive toolkit for creative micro-businesses as part of UKRI’s Covid Call. He has also led on an internal funded project looking at Covid-19’s impact on the creative and cultural industries in the South West. He led the Creative Workforce for the Future programme to completion (funded by WECA) and is also working on Bristol and Bath Creative R and D funded as part of the AHRC’s CICP. He is also part of the evaluation team investigating the impact of the Mayor of London’s Creative Enterprise Zone scheme. Tarek also recently completed a workshop series in partnership with the British Council investigating organisational resilience in the creative sector in the wake of the pandemic in Sub-Saharan Africa and South East Asia. Tarek teaches on the MA Screen Business and Screen Production pathways. Previously he was part founder and Deputy Director of Network: Queen Mary University of London's Centre for the Creative and Cultural Economy.
Tarek has been deeply involved in a number of areas within the creative and cultural industries in the UK and internationally. His research interests span a number of areas within the creative and cultural economy including: The impact of Covid-19 on the creative sector, the use of digital technology to enhance creative economic activity, organsiational resilience in the sector, cultural policy, knowledge within locally bounded creative ecologies, new workspaces in the creative and cultural economy, the role of micro-community engagement in culture-led regeneration, the link between the creative industries and local development, creative and cultural hubs, and the changing nature of creative and cultural labour internationally.

Area of expertise

Creative and cultural industries, creative economy, creative hubs, knowledge exchange,


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