Professor Alan Tapp

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Alan Tapp is Professor of Social Marketing at Bristol Business School, UWE. Formerly founder and Director of the Bristol Social Marketing Centre, Alan now works on public opinion and behaviour changes relating to travel and health in particular driver behaviour, car use, physical activity, in particular cycling, and more recently Covid work. Alan has attracted funding of £3m and is a regular expert advisor to the UK and Welsh Governments. He is currently consulting on behavioural science to the Welsh Government and Local Authorities in the South West.
Alan has concentrated his work on the interface between academia and practice, working on projects that seek to combine a strong theoretical underpinning with practical outcomes. In his career Alan has worked within many behaviour change sectors including road safety, travel mode shift, encouraging sport and physical activity, and many health fields. His abiding interest is in influencing cultural and social norms, most recently influencing culture changes in diverse areas such as how cycling is perceived, cultures around driver behaviour, and more recently self-harm cultures. Alan has many years of experience of PhD supervision and PhD examining and has taught at all levels and across many subjects, most recently concentrating on social marketing. Alan is a frequent speaker at local authority and government events, and occasionally is asked to contribute to public debates via the media.


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