Dr Anna Chatzimichali

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About me

I am a researcher and an educator in the field of product design. My ma​in research interest is the deployment of ​technology in socio-technical systems and, my expertise is new product development strategy. I am passionate about products that balance good design with technology-driven innovation. 

As part of the HATLAB research team, my current work lies in understanding data right architectures for personalised cyber-physical products in a decentralised data economy. 

I am also an Automation Fellow of the South West Creative Technology Network working on a data-driven approach to product design.

Area of expertise

An engineer by background, have seamlessly moved across disciplines and done research in multiple domains such as production systems, team learning dynamics, composites industrial strategy and Intellectual Property (IP). ​

Before returning to academia, worked as a PQ Patent Attorney in a number of large private practice firms where advised a range of clients on IP. In my career, have interwoven several research appointments with my IP practicehave served as a Research Fellow in MIT Portugal; as a Team Learning Specialist with Maastricht University and TU Delft; and as Design-Manufacturing Fellow at the University of Bristol. have also served as an EU commission expert evaluator for Horizon 2020 on the topic of “User-driven Innovation: Value Creation through Design-enabled Innovation”. ​


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