Mrs Caroline Patton

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  • Qualifications:MSc Marketing
  • Position:Marketing Account Partner
  • Department:Marketing
  • Telephone:+4411732 87694

About me

I graduated from Aston University in 2004 with a degree in Marketing. As part of this degree I carried out a placement year as a Marketing Assistant at IBM Hursley Laboratories.
 
Since graduating I worked for At-Bristol (an educational charity) as a Marketing Assistant. Within the first year I was promoted to Membership and Marketing Officer managing and marketing the Membership scheme, the corporate hire spaces and At-Bristol.
 
After three years in At-Bristol, I moved to the University of the West of England in 2007 into the role of Marketing Officer to promote Bristol Business School. In 2009 I enrolled on the Masters in Marketing which I undertook part-time whilst carrying out my full-time role. 
 
In 2010, the Business School merged with the Law School to become the Faculty of Business and Law, and therefore I took on the Marketing of the professional Law courses.
 
In 2011 I graduated with a Distinction in MSc Marketing. My dissertation focused on social media as a marketing communication tool within the decision-making process of prospective students choosing a University at which to study.
 
I have now moved into a new role as Marketing Executive (Partnerships Group) in the Marketing and Communications team at the University of the West of England.

Area of expertise

Event Management, Customer Relationship Management, Project Management, Marketing and Communications, Web Management and Social Media.

Publications

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