Dr Joe Liddiatt
Find more staff
Role:
Department staff:
Research staff:
- Value Co-Creation
- Virtual Marketing
- Customer Relationship Marketing
- Services Marketing
- Co-destruction
- Artificial Intelligence (AI)
- Social Media
- Applied Games Technology
- Augmented Reality
Teaching staff:
- Qualifications:
- BSc (Hons); MSc; PGCertHE; FHEA; PhD
- Position:
- Senior Lecturer in Marketing
- Department:
- Bristol Business SchoolFBL - Business and ManagementMarketing
- Email:
- Joe.Liddiatt@uwe.ac.uk
- Social media:
-
About me
Office Hours: 5X220 - Wednesday: 13:00 - 14:00 and Friday: 16:00 - 17:0
The best way to contact Joe is via email: Joe.Liddiatt@uwe.ac.uk
Joe has extensive experience within the video game and software industry, having worked for or provided consultancy for several companies including Fastone Games, Fivium Ltd and VC Mobile Entertainment across mobile and PC platforms.
This enthusiasm for services marketing and customer relationship management feeds into the modules that Joe is responsible for as the Uber Module Leader for Anatomy of a Business (BIM, MET, HRM & SOM runs) which runs with 30 members of staff and for 500 PG students each year. In addition, as the module leader for Managing Customer Relationships for 150 UG students each year.
Joe's research interests include various virtual/digital based topics such as virtual worlds (video games), online services marketing, online customer relationship management, artifical intelligence, digital value propositions, augmented reality, gamification and social media.
Area of expertise
Joe's area of expertise is Customer Relationship Marketing and Services Marketing within a Digital/Virtual environment such as the internet, e-commerce, video games and augmented reality.
Publications
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