Mr Joe Liddiatt

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Role:

Senior Lecturer in Marketing

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Qualifications:BSc (Hons); MSc; PGCertHE; FHEA
Position:Senior Lecturer in Marketing
Department:FBL - Business and Management Marketing
Telephone:+4411732 87178
Email:Joe.Liddiatt@uwe.ac.uk
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About me

Having come from a background both working in and experiencing the video games and entertainment industry, my interests are firmly rooted within this area. My PhD explores the role that value co-creation plays in online entertainment and the motivations of users to engage in such a process.

This enthusiasm for customer relationship management and the utilisation of virtual environments for learning feeds directly into my teaching pedagogy and modules which are delivered to both undergraduate and postgraduate students within the Bristol Business School. I am the current module leader for Understanding the Principles of Marketing (Accounting, Economics and Finance) at level one as well as Customer Relationship Marketing at masters level.

Area of expertise

My area of expertise is Customer Relationship Marketing within a Virtual/Artificial Environment.

Publications

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