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Role:
Department staff:
Research staff:
- Value Co-Creation
- Virtual Marketing
- Customer Relationship Marketing
- Value Creation Value Destruction
- Conflict Resolution
Teaching staff:
- Qualifications:BSc (Hons); MSc; PGCertHE; FHEA
- Position:Senior Lecturer in Marketing
- Department:FBL - Business and Management Marketing
- Telephone:+4411732 87178
- Email:Joe.Liddiatt@uwe.ac.uk
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Social media:
About me
Having come from a background both working in and experiencing the video
games and entertainment industry, my interests are firmly rooted within this
area. My PhD explores the role that value co-creation plays in online
entertainment and the motivations of users to engage in such a process.
This enthusiasm for customer relationship management and the utilisation of virtual environments for learning feeds directly into my teaching pedagogy and modules which are delivered to both undergraduate and postgraduate students within the Bristol Business School. I am the current module leader for Understanding the Principles of Marketing (Accounting, Economics and Finance) at level one as well as Customer Relationship Marketing at masters level.
Area of expertise
My area of expertise is Customer Relationship Marketing and Services Marketing within a Digital/Virtual environment
Publications
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