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- Qualifications:PhD, MBA, PGCert TLHE, DipM, BA (Hons), FCIM, FIDM, FHEA
- Position:Professor of Marketing
- Department:Bristol Business School
- Telephone:+4411732 83482
- Email:Mario.Vafeas@uwe.ac.uk
About me
Prior to joining UWE, I spent 20 years in branding and design consultancy and several years in brand management at HJ Heinz and Harveys of Bristol.
As well as undergraduate and masters teaching, I am involved in knowledge exchange projects with SMEs, and research in the field of buyer-seller relationships and value co-creation. I am Leader of the Applied Marketing Research Group.
I am a Fellow of the Chartered Institute of Marketing, and a Fellow of the Institute of Data and Marketing. I am a DMA (West) Regional Council Member, and a Certified Digital Marketing Professional (Professional Diploma in Digital Marketing from the Digital Marketing Institute).
Publications
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