Miss Nadia Craddock

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About me

Nadia Craddock is a PhD candidate at the Centre for Appearance Research (CAR) exploring whether big business can foster positive body image, and if so, how, and under what conditions. For her first study, Nadia has interviewed over 40 executives working at brands and agencies to discover how industry leaders view the topic of body image and how, from their perspective, it relates to their work.

Prior to starting her PhD, Nadia worked as a Research Associate at CAR was involved in a number of different projects related to improving body image in young people. She was a member of the Dove Self Esteem Project research team led by Associate Professor Phillippa Diedrichs, and was primarily responsible for the global evaluation of Free Being Me, an evidence-based body confidence curriculum, in partnership the World Association for Girl Guides and Girl Scouts. In 2016, the Dove Self Esteem Project was shortlisted for the Times Higher Education Award 'Most Innovative University-Business Collaboration.

In addition to her PhD research, Nadia produces and hosts the Centre for Appearance Research's monthly podcast alongside fellow CAR PhD Candidate, Jade Parnell. The podcast has a 5* rating on iTunes and is regularly featured in iTunes' Top 100 Podcasts in Education listing. The podcast has a listenership in over 130 countries worldwide and features experts speaking on all topics related to body image and appearance psychology research.

Nadia has a first class degree in Psychology from the University of Bath and a Masters in Human Development and Psychology from Harvard. 

Area of expertise

Body Image; Eating Disorder Prevention; Corporate Social Responsibility; Colourism; Global Interventions


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