Dr Nadia Craddock

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About me

Nadia Craddock is an applied body image researcher at Centre for Appearance Research (CAR) and is a member of the Dove Self Esteem Project Research Partnership team. She is currently leading the evaluation of Dove Confident Me - a single session body image lesson - in Indonesia in collaboration with UNICEF, Dove, and researchers at the University of Indonesia and the University of Hawaii. 

In addition to working to improve body image at an individual level through intervention programmes, Nadia is interested in reducing harmful societal appearance pressures at the macro-level. To this end, Nadia recently completed her PhD at CAR, which aimed to explore ways to harness the power of big business to foster positive body image. Over the course of three years, Nadia interviewed professionals in leadership positions in fashion, beauty, and advertising to explore challenges and opportunities in doing this work. In addition, Nadia works on a portfolio of research and consultancy projects related to colourism and has a keen interest in eating disorder prevention. 

Nadia co-hosts and produces CAR's podcast, Appearance Matters with Jade Parnell and co-hosts The Body Protest with Honey Ross.

Nadia holds a Masters in Education from Harvard and a Bachelors of Science degree in Psychology (first class honours, top of class) from the University of Bath.

Area of expertise

Body Image; Eating Disorder Prevention; Corporate Social Responsibility; Colourism; Global Interventions


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