Dr Phillippa Diedrichs

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  • Qualifications:PhD (Health Psychology), BSc (Psychology, First Class Honours)
  • Position:Professor in Psychology
  • Department:HAS - Health and Social Sciences
  • Telephone:+4411732 83756
  • Email:Phillippa.Diedrichs@uwe.ac.uk
  • Social media: LinkedIn logo Twitter logo Facebook logo

About me

Professor Phillippa Diedrichs is a research psychologist with an international reputation for creating evidence-based strategies to improve body image in community, business, and policy settings. With a PhD in Health Psychology, she is passionate about working in partnership to create environments that accept diversity in appearance and support people, particularly girls and women, to live free from the constraint of appearance concerns. 

At the Centre for Appearance Research, she leads a team of researchers investigating psychological and social influences on body image (social media, advertising, friends, family), and the development and evaluation of digital and face-to-face body image interventions. Her research is published in over 60 peer-reviewed papers and book chapters, and has featured in the New York Times, BBC, Time, and teaching case studies at Harvard's Business School and School of Public Health.

The evidence-based programmes that Professor Diedrichs has co-created and evaluated have been delivered to 25 million young people in partnership with global youth organisations and business, including a long-standing academic partnership with the Dove Self-Esteem Project. Notably, she helped develop the first evidence-based girl scouts global badge programme, Free Being Me, implemented in 136 countries. 

Skilled in science communication, Phillippa regularly works with media, brands, agencies, and non-profit organisations. She has worked alongside Unilever, UNICEF, NHS, Cartoon Network, Getty Images, YMCA, World Association for Girl Guides and Girl Scouts, Edelman, Ogilvy and Girl Effect.  

Her industry consultancy projects have transformed media landscapes to promote appearance diversity and improve mental health. Recent highlights include the Cannes Lion award-winning Project #ShowUs - a ground-breaking library of 5000+ photographs of female-identifying and non-binary individuals shattering beauty stereotypes; Tribeca Film Festival award-winning Girls Room, a scripted series highlighting the growing pains of female adolescence; and a Clio award-winning series of Steven Universe cartoons promoting body confidence among children.

Phillippa has served as an advisor to the British Government Equalities Office, Transport for London, and parliamentary select committees. She is a Fellow of the Academy for Eating Disorders and serves on the Editorial Board for Body Image: An International Journal of Research.

For more information, please visit www.phillippadiedrichs.com

Area of expertise

Body image, eating disorder prevention, appearance-based prejudice and discrimination, social media and advertising, intervention development and evaluation.

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Publications

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