Dr Rui Roberts

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  • Qualifications:BA, Msc(EFM), PhD(A&F)
  • Position:Senior Lecturer - Accounting and Finance
  • Department:Faculty of Business and Law (FBL)
  • Telephone:+4411732 85892
  • Email:Rui.Dai@uwe.ac.uk

About me


My name is Rui Roberts (nee Dai). I started teaching since 2012 when I was doing my PhD in Accounting and Finance at the University of Bristol and continued teaching at the University of Bristol after I graduated from my PhD in 2016. 

I joined UWE in May 2017. I have been joint module leader for Fundamentals of Accounting 2 (2017-2019), Introduction to Management Accounting, Introduction to Managerial Finance, and Financial Aspects for Marketing, Events, and Tourism. 

I have been Programme Leader since 2020 and currently Programme Leader for Accounting, Finance, and Management programmes (level 4/year1).   

My research interest is in Management Accounting and Management Control Systems, especially in the public sector. In particular, I am interested in Costing, Budgeting, and Beyond Budgeting. To date I have used a qualitative methodology, using interviews and also quantitative surveys as the main research methods.

My PhD research was on financial systems in UK universities, especially resource allocations and budgets. Organisational structure, culture, and financial information systems are also investigated because they are believed to have impacts on resource allocations and budgets. My future research plans involve extending my PhD research and is open to collaborations on other research topics.​

Office hour: Wednesday 10:00 -12:00 at office 3X234


Dugdale, D. & Dai, R. (2013). Are universities adopting alternative solutions to the wasteful 'use it or lose it' approach to their annual budgets? Financial Management (CIMA), December 2013, p. 12. ​

Area of expertise

Management Accounting


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