Dr Tom Bowden-Green

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About me

I am a behavioural scientist and Senior Lecturer in Marketing within Bristol Business School at UWE Bristol.  

 

I have been an educator in higher education for eight years and hold the PGCHE qualification.  I am also a fellow of the Higher Education Academy.  I joined the university following 11 years in consultancy, latterly as an associate director at Grayling in Bristol. 

 

I teach digital marketing at both undergraduate and postgraduate level, and I am the programme leader for the MSc Digital Marketing.

 

My research examines the behaviour of consumers in online environments. I am particularly interested in the effect that personality has on social media behaviour.


Area of expertise

Digital Marketing

Social Media

Psychology and Behavioural Science

Publications

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