Dr Tom Bowden-Green

Profile Photo

About me

I am a Senior Lecturer in Marketing and behavioural science researcher within Bristol Business School at UWE Bristol.  


I have been an educator in higher education for more than ten years and hold the PGCHE qualification.  I am also a fellow of the Higher Education Academy.  I joined the university following 11 years in consultancy, latterly as an associate director at Grayling in Bristol. 


I teach digital marketing at both undergraduate and postgraduate level.  I also launched and led the MSc Digital Marketing for five years until 2023.


My research examines the behaviour of consumers in online environments. I am particularly interested in the effect that personality has on social media behaviour.

Area of expertise

Digital Marketing

Social Media

Psychology and Behavioural Science


Publications loading Publications loading...

Back to top