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- Position:Senior Lecturer in Marketing
- Department:FBL - Law
- Telephone:+4411732 86105
- Email:Tom.Bowden-Green@uwe.ac.uk
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About me
I am a behavioural scientist and Senior Lecturer in Marketing within Bristol Business School at UWE Bristol.
I have been an educator in higher education for more than ten years and hold the PGCHE qualification. I am also a fellow of the Higher Education Academy. I joined the university following 11 years in consultancy, latterly as an associate director at Grayling in Bristol.
I teach digital marketing at both undergraduate and postgraduate level, and I am the programme leader for the MSc Digital Marketing.
My research examines the behaviour of consumers in online environments. I am particularly interested in the effect that personality has on social media behaviour.
Area of expertise
Digital Marketing
Social Media
Psychology and Behavioural Science
Publications
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