Dr Yan Zeng

• Position:Senior Lecturer - Accounting and Finance (Financial Technology)
• Department:College of Business and Law
• Telephone:+441173281908

About me

Office: 3X103A

Office Hour (2nd Semester, 24-25): 3-5pm Wednesday

Dr. Yan Zeng earned a PhD in Accounting and Finance from Newcastle University, supported by the prestigious Overseas Research Scholarship. She has held academic roles at leading institutions in both the UK and China, including UWE, Newcastle University, Bath University, Shanghai International Studies University, and Fudan University. Throughout her career, Dr. Zeng has led modules in accounting, finance, and economics, supervised many PhD, Mphil and MBA research projects, and published widely in corporate governance and FinTech.

Committed to education, Dr. Zeng has delivered diverse teaching modules across undergraduate, postgraduate, and MBA levels, while mentoring students to excel in research and professional development.  She is also dedicated to innovation in curriculum design, contributing to new financial management and FinTech programs. Her approach combines theoretical rigor with practical insights, fostering inclusivity, enhancing student employability, and bridging academia with industry.

Area of expertise

An accomplished academic, Dr. Zeng specializes in digital, institutional, and international finance, examining how societal, cultural, and institutional factors shape financial decisions. Her interdisciplinary research integrates machine learning, financial markets, corporate governance, and business ethics, with findings published in high-impact journals and presented at international conferences.

• Yang, J., Xin, J., Zeng, Y. and Liu, P., 2025. “Signaling and perceiving on equity crowdfunding decisions---A machine learning approach”. Small Business Economics (ABS 3). DOI: 10.1007/s11187-024-00991-3.  

• Yang J., Zeng, Y., Li R., 2024. “The Nexus between De-globalization and OFDI from Emerging Economies: Moderating Roles of Institution and Government”. Managerial and Economic Decisions (ABS 2), DOI: 10.1002/mde.4415

• Gozgor, G., Lau, C.K., Lin, Z. and Zeng, Y., 2024. “The impact of digital governance on tourism development”. Journal of Digital Economy, 3, pp.1-13.

• Gozgor, G., Lau, M. C. K., Zeng, Y., Yan, C., & Lin, Z. (2021). “The Impact of Geopolitical Risks on Tourism Supply in Developing Economies: The Moderating Role of Social Globalization”.  Journal of Travel Research (ABS 4) 00472875211004760.

• Gozgor, G., Lau, C. K. M., Zeng, Y., & Lin, Z. (2019). “The effectiveness of the legal system and inbound tourism”. Annals of Tourism Research (ABS 4), 76, 24-35.

• Shan, S., Lin, Z., Li, Y. and Zeng, Y. (2018) “Attracting Chinese FDI in Africa: the role of natural resources, market size and institutional quality”. Critical Perspectives on International Business (ABS 2), 14(2/3): 139-153

• Zeng, Y.  and McLaren JA. (2015) “The Impact of Large Public Sales of Government Assets --- Empirical Evidence from the Chinese Stock Markets on a Gradual and Offer-to-Get Approach”. Review of Quantitative Finance and Accounting (ABS 3), 45:137-173.

Publications

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